Web Design
Designing for Your Audience and ROI
At UBG, we treat Web Design as visible evidence of your organization’s ability to truly connect with target audiences.
By putting the focus on your customers, we avoid a tired, product-centric Web experience and you benefit from more productive design communications.
Our 4-Step Web Design Process
Our design process, refined from providing 16 years of Web Design services, helps ensure the efficiency and results you want for your project.
1. Discover
UBG’s design process begins with a close look at your organization’s goals, target audiences and competitors. We’ll create essential design documents including:
2. Plan
Next we’ll give meaningful structure to our concepts and ideas by creating a project plan. These essential design documents help ensure the work stays on time and within budget:
- Advanced Site Map
- Task Flows and Conversion Funnels
- SEO-Minded Content Inventory
3. Design
In the design phase we visualize concepts in progressive levels of “fidelity” and make refinements based on your feedback. Tools we’ve utilized for over a decade include:
- Wireframes
- Design Comps
- Prototypes
4. Build
We then build your Website based on the information, visualizations and materials created in prior phases. To complete the Website and ensure proper usability, we’ll provide:
- Search Engine Optimized Programming
- All Necessary Web Content
- Usability Testing and Reporting
Web Design Pricing
