We begin the process with several rounds of questions about your organization and its goals. Our conversation then focuses on your customers and, in particular, their wants and needs.

Tools Used

• User Personas and Scenarios
• Wants and Needs Analysis
• Competitive Analysis

 

The collected information is carefully interpreted and then mapped to organizational blueprints and functional documents used to specify your project's creative and technical requirements.

Tools Used

• Goals-Users-Flows
• Site Map and Content Map
• Information Architecture Blueprint

 

The design phase focuses on visualization of the digital solutions to your customers' wants and needs. That includes a progression of steps to create the user interface and define the soon-to-be pervasive look-and-feel.

Tools Used

• Wireframes
• Design Mock-Ups/Comps
• Semi-Functional Prototypes

 

In this resource-intensive phase, the various types of content and programming defined in the plan are developed to a fully usable state. Depending on the type of solution, it can include video and photography in addition to final graphics and copy.

Tools Used

• Client-Side Programming
• Graphic Design
• Content Production

 

To ensure a successful project deployment, proper testing is necessary both before and after the release. Close attention gets paid to the solution's usability, integrity and performance.

Tools Used

• Quality Assurance
• Stress Testing
• Usability Testing

 

This phase establishes a roadmap for continued growth and improvement. A maintenance plan including training on tools used for client self-management will provide a continuity of service after the release.

Tools Used

• Content Management System
• Usage Analytics
• Optimization Strategies