Marketing is a Love-Hate Relationship: You Love when it’s working. You Hate the other 99% of the time. So, What’s Wrong With Marketing? It’s InterruptiveThe vast majority of today’s marketing attempts to interrupt what you’re doing, appeal to your thinking and/or emotions, and persuade…
UBG is Lead Sponsor of the Highlands Soccer Club For the 2nd year straight, UBG is the lead sponsor of the Highlands Soccer Club. HSC is a community based nonprofit with 70 volunteers and 300-400 children based in Issaquah, WA. UBG’s President, Umit Gokce,…
The Web content solution UBG recommends can be best described as a Content Universe. Yes, it sounds a bit grand (and spacey?), but it turns out the universe is a very apt metaphor for your content strategy. To explain, Web content can be seen…
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